Home  Books Brand Ovation - Celebrating Your Brand |
|
Brand Ovation - Celebrating Your Brand | ||
| Price:
R195.00
|
|||
Author: Dr Nikolaus Eberl When the final whistle was blown at the FIFA World Cup™ 2006, the president of the world’s largest sports brand, Joseph Blatter, summed up the event by saying, “This was the best World Cup of all time. Never before has an event been presented in such an emotional and global manner." What happened in Germany during those ominous four weeks, was an Ovation of Brand Germany – with such overwhelming success that Germany now holds the second most valuable country brand in the Nation Brand Index (NBI), tourism bookings have increased by nearly one third, unemployment has dropped by more than 20%, investors confidence has surged to an all-time high, … and the German team keeps winning in great fashion (all seven games since the World Cup to date, with 27-2 goals and record viewing rates). Based upon the Brand Innovation Lessons from the 2006 FIFA World Cup™, BrandOvation™ is a Novel Concept of Brand Leadership, merging the disciplines of Internal Branding and Touch-Point Innovation. |
|||
You may also be interested in this/these product(s):
|
|||
