Home  Books Internal Branding - The IziCwe Code |
|
Internal Branding - The IziCwe Code | ||
| Price:
R150.00
|
|||
Authors - Dr Nikolaus Eberl & Herman Schoonbee “Internal Branding™: The IziCwe Code” is about the greatest challenge of brand leaders today, i.e. aligning employee commitment with your Brand Promise. Based on ten years of research, Internal Branding™ has identified the Seven Drivers of Human Behavior and provides analytical tools to positively enable these Seven Emotional Needs within the organization and command brand leadership. "We share a vision for the development of leaders and strongly believe in building the capacity of people and society at large". (John Samuel, CEO Nelson Mandela Foundation) |
|||
You may also be interested in this/these product(s):
|
|||
