"Companies are becoming painfully aware that sending the right message to their employees is just as important as making a good impression with customers, vendors and investors” (The Wall Street Journal).
Internal Branding™, aligning Employee Commitment with Your Brand Promise, has become central to Strategic Planning. |
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The Primary Reason for Customers to Quit a Brand is not Price (9%) or Functionality 4%) but rather the “Attitude of Indifference of an Employee” (68%), according to a survey of 2,400 customers by IBM. |
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 Research at over 1,500 corporate companies representing more than four million employees has shown employee commitment to average at 3.4 – between reluctant compliance and apathy.
Source: Hewitt Associates Employee Engagement Database |
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 This is why the cost of non-commitment, at the average of reluctant com-pliance, averages between 15 to 25 percent of sales revenue – not the 3 to 7 percent many believe it to be. Source: Six Sigma Academy, New York. |
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"A brand is a collection of perceptions in the mind of the consumer". In other words - "A brand is the most valuable real-estate in the world, a corner of the consumer's mind".
It is therefore absolutely clear that a brand is very different from a product or service. A brand is intangible and exists in the mind of the consumer. |
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The IziCwe Code is a code of victory first applied by the great Emperor Shaka to build an empire larger than Europe in a mere ten years. This is a formula that is applied today by successful individuals and organizational market leaders. |
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Internal Branding 
